You Can Have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want.”
Zig Ziglar
Good Morning,
Zig’s quote above is still so good that I kept it for this week. I have a video for you to watch so that you don’t have to read a ‘wall o’ text’. This week I am sharing my origin story about referral marketing. Some of you that have known me for awhile have experienced my passion for referrals directly…this is the story about how that passion started.
For those of you that won’t watch the video, here is the synopsis: I am passionate about referrals because it was through the process of learning about how to do referral marketing from a giving perspective that I became a Christian.
Whether you are a follower of Christ or not, you can’t deny the results of the greatest word of mouth marketing campaign to ever exist and that it is still going 2000+ years later. That is the power of referral giving.
I talk in the video below about how it all started for me and some of my thoughts on why almost all the training and coaching I see out there in the business world (and church to be frank) is massively out of alignment and balance. If giving, purposeful and personal, isn’t at the foundation of your referral marketing (and your efforts to share your faith), you are leaving a lot on the table and are going to get less results and far more confrontation than you desire.
As always, I appreciate you reading and hope that something was of value to you. If it was, please share this with others like you…folks that you want to help navigate the future in such a way that they can impact other people beneficially.
Think critically. Train to get stronger. Practice compassion and empathy with others. Rest and recover so that you can do all the above better tomorrow.
I have time, desire and capacity to help you and those that are most important to you. Don’t hesitate to connect with me and/or introduce me to other business people you believe could use my help whether or not they might be a prospect.
Peace,
Mike